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EPISODE 39: SEO Success Stories – Talking SEO with Venkata Pagadala of Apartments.com

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How is it possible to QA thousands of programmatically generated pages, you may ask? Russ sure did…

“At the front end… not the back” – Venkata Pagadala

Venkata Pagadala brings an incredible amount of experience and expertise to the table, transitioning from a web developer to a seasoned SEO professional. With a career spanning from a startup to in-house SEO for Apartments.com, Venkata’s experience ranges from client-facing roles to managing massive sites with unique challenges.

 His expertise in handling different industry sites showcases his ability to navigate complex sites with precision. Venkata started as a software engineer, then transitioned into SEO and learned content and technical strategies. He then brought his engineering skills back to learn and master programmatic SEO, automation, and AI-driven SEO. Venkata’s journey is a testament to his adaptability and deep understanding of SEO, offering unique insights into the always-changing digital landscape

In this episode, you will be able to:

  • Discover powerful SEO strategies and tactics
  • Learn how to scale up your SEO efforts with Programmatic SEO techniques.
  • Overcome the challenges of scaling quality in SEO and achieve sustainable growth.
  • Implement the effective and targeted Sniper link-building strategy for SEO.
  • Understand the relevance and impact of the skyscraper technique in SEO.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:00:55 – Guest Introduction

00:02:02 – The Biggest Challenge Facing SEOs in 2024

00:04:18 – Transition to SEO Career

00:12:00 – Challenges in Healthcare SEO

00:15:54 – Initial Focus on Site Migration and Growth

00:16:46 – SEO as a Product

00:18:20 – Core Elements in Site Migration

00:19:50 – Key Wins for Apartmentfinders.com

00:23:34 – Quality Scaling of Programmatic SEO

00:31:51 – Understanding Sniper Link Building Strategy

00:32:43 – Relevance of Skyscraper Technique

00:33:09 – Applying SEO Principles to Daily Life

00:33:51 – Tools Preference and Work Environment

00:34:25 – Connecting with Venkata

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Audit & analysis
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Custom growth plan
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ROI projections
ROI projections

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