“SEO is always the lowest priority until it’s not”. – Andrew Shotlan
Andrew Shotland, the owner and founder of local SEO Guide, brings a wealth of experience to the table. With a background in launching websites for major networks like Showtime and NBC, Andrew’s journey in SEO began in the early 2000s, making him a seasoned expert in the field.
His expertise extends to local directory SEO and multi-location SEO, having consulted for numerous industry players. Andrew’s candid approach to the challenges and wins with SEO makes for a great listen!
In this episode, you will be able to:
- Overcoming the challenges of SEO implementation to drive website success.
- Unveiling the crucial role of SEO during website redesigns for maximum impact.
- Mastering the art of prioritizing technical SEO fixes for lasting search engine dominance.
- Unleashing the potential of non-brand traffic to skyrocket profitability and growth.
- Crafting innovative link-building strategies and techniques for exponential SEO results.
The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories
00:01:50 – The Biggest Challenge for SEOs in 2023
00:06:24 – Andrew’s Journey in SEO
00:13:27 – Fandango and SEO
00:14:41 – The Critical Role of SEO in Redesign
00:15:32 – The Impact of Templates on SEO
00:18:49 – The Importance of Technical SEO Fixes
00:23:17 – Internal Perception of SEO
00:27:46 – Long-Term SEO Success and Partnership
00:30:14 – Journey with Fandango and Rotten Tomatoes
00:30:36 – Quick Fire Questions
