“I think that the biggest opportunity is there’s about 95% of blogs that are considered inactive, meaning that they haven’t posted content in the last month. And how do we provide them with high quality content that speaks to the authority of their website and uses the experiences of experts to help provide them with that content? “- Brett Farmiloe
Introducing Brett Farmiloe, the founder of Terkel. With a background as a financial auditor and a career education website founder, Brett has honed his expertise in marketing and SEO over the past decade. Having previously run an SEO agency, Brett’s in-depth understanding of the industry is evident. His current focus on featured.com, a platform connecting publishers with subject matter experts, reflects his commitment to enhancing online visibility.
Brett’s extensive experience and knowledge make him a valuable resource for small business owners and SEO practitioners seeking to navigate the challenges of EAT and user experience in 2023.
In this episode, you will be able to:
- Understand the evolving challenges facing SEOs
- Enhance content creation by prioritizing user experience.
- Harness the value of human expertise in content creation.
- Explore the evolution of Terkel as a dynamic platform.
- Implement the importance of EAT principles in SEO strategies.
The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories
00:01:08 – The Biggest Challenge for SEOs in 2023
00:05:31 – Evolution of Turkel to Featured.com
00:09:13 – Filling Gaps for Publishers
00:12:40 – Transition from Service to Product Business
00:13:38 – Building Terkel over the Summer
00:14:05 – Transitioning from Agency to Terkel
00:15:36 – Building the Terkel Team
00:17:14 – Hiring for Startups
00:21:35 – Early Wins for Terkel
00:27:40 – Meeting Publisher Needs
00:28:37 – The Journey of Growth
00:29:08 – SEO Vox Pop Questions
