OBJECTIVE-BASED ADVERTISING
Sharper targeting, lead-generating B2B strategies.
More Exposure in all the Right Places.
According to LinkedIn itself, the average buyer consumes 10 pieces of content before they make a final purchase decision.
Are you placing your business where your customers are?
B2B companies are heading to LinkedIn to find the content they need to continue their journey, and they’re looking to you for guidance.
People browse through Facebook and they scroll through Instagram. But they invest time in LinkedIn. This is where around 80% of your B2B leads are coming from.
These leads are valuable and qualified, and they’re showing up with a keen interest in your brand.
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LinkedIn Marketing Connects You with 450 Million Professionals.
Rub shoulders with almost 740 million professionals that use LinkedIn.
Build brand awareness, generate leads, make sales and achieve long-term customers with a clear, effective LinkedIn marketing strategy.
This begins with yours and your staff pages, and your company page. Your pages need to be optimized and SEO friendly, and the entire brand image should be cohesive.
We can help you get started.
Then, we can help you develop the LinkedIn marketing strategy that directs the right people to your site.
BOOK A FREE STRATEGY SESSION
Explore the World’s Largest Professional Network.
LinkedIn ads put your business in front of the decision makers of an industry.
Using LinkedIn ads manager, Impressive uses two methods to maximize your inbound marketing strategy:
- Targeted advertising – We’ll create and deploy LinkedIn text ads, image ads and dynamic ads that are highly customized to target your specific audience and boost ROI.
- Sponsored content – We promote your content to build trust in your brand and establish you as a leader in your industry. Once your authority has been built, you’ll notice a fast trail of qualified leads at your site.
ENLIST THE SUPPORT OF A LINKEDIN PARTNER
An Expert LinkedIn Marketing Strategy.
While social media platforms like Instagram are fun to play around with, LinkedIn should be saved for the expert content and professional networking.
This is where executives and decision-makers (an estimated 61 million of them) are spending their spare time – and they’re looking for content that will help them improve how they do business.
With more than half of marketers in the US using LinkedIn, it’s time to up your game.
Let’s play with the big dogs.
Impressive can maximize your LinkedIn advertising to capture those all-important B2B customers.
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The LinkedIn Advertising Agency for B2B Success.
Impressive knows that running a B2B company has its limitations. You’ve probably attempted other social media marketing strategies and feel like you’re stumbling over walls.
LinkedIn text ads and image ads can change all of that.
When you partner with Impressive, we’ll begin by analyzing your current strategy and those of your competitors. Then, we’ll develop a long-term plan to get you leads and sales.
Social media marketing works best when it’s integrated with PPC and SEO strategies. Speak to our experts today and find out the best approach for your business.
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Top Fitness
A US Search Award finalist SEO and paid media campaign took Top Fitness from flat growth to a major boost in revenue
26.66%
Revenue increase of YoY
102%
Paid Search Revenue increased when compared to the previous 3 months.
30.80%
eCommerce Conversion rate for paid search increased by
France Luxe
A consistent paid media strategy that brought France Luxe over 10x roas month after month
15x
Return on ad spend
Fuzzy’s Taco Shop
A focused SEO campaign took Fuzzy’s Taco Shop from flat growth to a major boost in rankings and traffic.
395%
Increase in overall rankings
92%
Increase in users YoY
100%
Increase in sessions YoY
Dr. Talbot’s
Combined SEO and paid media campaigns brought Dr. Talbot’s to the next level with a drastic increase in traffic and revenue after only 6 months.
370%
Growth in page 1 ranking terms
251%
Increase in revenue
783%
Increase in Organic Traffic value
Precor Home Fitness
This robust and tightly connected paid strategy for Precor Home Fitness resulted in a ROAS consistently north of 10x.
12.33x
Return on ad spend
Acer
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
158.53%
increase in online revenue in five months.
83.96%
increase in traffic
23.07%
increase in conversion rates
Mitre 10
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
39.6%
increase in in-store revenue
76.89%
increase in total store visits
113.09%
increase in total engagements
Other services
Our paid social management encompasses the launch and optimization of cross-channel campaigns, for direct sales and major awareness campaigns. Depending on your goals, your LinkedIn campaign will be supported by other relevant social avenues.
Facebook advertising
Dominate the busiest social media network through the use of cutting-edge targeting tools and quality content, to connect with prospects and turn them into real leads.
Instagram advertising
Targeted ads that are driven by our data team and brought to life by our in-house designers, to unlock new, engaged audiences via Instagram.
YouTube advertising
Mobile-optimized video ads, created in-house by our videographers and launched by senior strategists that know how to target your ideal audience at the most effective moments.
LET'S GET STARTED
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
Any questions
LinkedIn advertising FAQs
While LinkedIn marketing describes organic content posted on your site, to maintain brand awareness and present your business as an authority, LinkedIn advertising describes a strategy involving paid ads. You can use LinkedIn Ads Manager to deliver highly targeted, promotional content.
LinkedIn advertising works through the use of sponsored content, sponsored InMail and LinkedIn text ads. You can implement all advertising through the channel’s self-servicing platform, to control your budget, audience and campaign time frame. Get started by signing into LinkedIn’s Campaign Manager. If you’re unsure, speak to Impressive.
Once you’ve activated your advertising account, it’s time to create and manage your campaigns. LinkedIn ads are highly customizable, so you can add your own text, creatives, destination, target audience, bid type and budget. LinkedIn works through a PPC process, so if you’re already doing PPC elsewhere, you’re one step ahead.
You can choose your preferred bidding option; CPC or CPM. With CPC, you’re charged for each click you get. CPM means you’re charged a particular amount for every 1,000 people that sees your ad. Like all bidding systems, LinkedIn advertising costs depend on your targeting and your competition. Expect to pay anything between $0.50 and $5 per click.
96% of B2B marketers think so. That’s a huge portion of B2B businesses that include LinkedIn as part of their digital marketing strategy. The majority of daily LinkedIn users are executives, directors, managers etc., so we recommend placing your valuable content directly in front of those people that make the decisions.
On average, 80% of all B2B leads come from LinkedIn. These leads are usually more qualified than others, because they’ve already taken time to research your brand and they’re still interested. And, because most of the leads come from individuals in high positions, they’re well-placed to become long-term, high-value customers.