When you do Instagram advertising properly, it can be insanely effective. While we don’t recommend constant self-promotion, you should be using the platform to demonstrate your products. 65% of Instagram’s top-performing brand posts contain a product. When users come online, they’re often open to purchasing the things they see, so use that to your advantage.

Whether we execute photos, videos, carousel or story ads, we can target them toward the right audience. Instagram uses the same advertising tools as Facebook, so you can be sure they’re powerful. This means you can create your ideal audience based on location, age, connections and more.

You can build an Instagram organic strategy for no cost except your time, but Instagram ads come at a price. You may be surprised that it’s a little more expensive than Facebook and Twitter advertising, but if you have a campaign with a high ROI, it’s completely worth the investment.

Instagram advertising offers an attractive CTR and impressive targeting options. The cost of Instagram advertising varies depending on your campaign type, but you can expect to pay from around $0.20 all the way to $2 for a click. If you work with Impressive Instagram marketing agency, we can take your budget into account to build the best, most cost-effective strategy for you.

Instagram began as a photo sharing platform, but it didn’t take long for businesses to latch onto its benefits. It became a paid business tool in 2015, when it launched advertising to all businesses and marketers after testing the features for a couple of years.

Because Instagram is so highly integrated with Facebook, it works in a very similar way. In a brief description, you select your ad format and your targeted audience, and create a lead form. When building a campaign, choose your objective and then customize your ad to fit your budget, audience and goals.

Instagram has 500 million daily active users across the globe. Its demographic is huge, and every industry can vastly increase their revenue through strategic Instagram advertising. With a higher engagement rate than all other platforms and a 50% yearly growth, Instagram has unlimited potential for brands.

You can place your CTA as a link on your Instagram ad, and select your preferred one based on your goals for each campaign. For example, do you want users to click on links to go to your website, install an app or buy a product? Links appear in an enticing bright blue colour, to encourage more interaction.