“The biggest challenges in 2023 are really the same as they’ve been for a long time: increasing competition in the SERPs, Google updates, getting buy-in from stakeholders, and winning clients. The hardest thing about SEO for most folks is just understanding what’s really moving the needle and making sure that you focus on that.” –
What is the #1 biggest challenge SEOs face in 2023? “2023 is all gonna be about AI, like what you saw with ChatGPT. With Bing AI’s new chat experience, Google’s Bard and other search engines going into the space, I think 2023 is the year of AI and search.” Barry Schwartz is a Contributing Editor
“The compounding growth is what keeps me in SEO. You can do something and it has an effect for years and years to come, and you can do that over and over again and see a fantastic graph in Google Analytics.” – Bart van der Meer With a career spanning over 14 years, Bart van
Listen as Russ Macumber talks with SEO legend Jess Joyce about her journey from band fan-sites to being an SEO superstar.
What is the #1 biggest challenge SEOs face in 2023? “I don’t know if this is the true number one, but one thing
What is the #1 biggest challenge SEOs face in 2023? “The biggest changes happening right now come from AI. You should no longer target keywords with very simple answers because AI will generate answers for those questions in seconds. So there’s no reason to create content around those queries. Focus on subjective keywords and multi-pronged
What is the #1 biggest challenge SEOs face in 2023? Without a doubt, it’s just getting by and executing SEO strategies… I always tell people I’m doing less of the actual SEO itself, but what I am is being a bulldozer that stands the right people in position and the wrong people out of position.
Name one actionable tip for the SEOs listening to this podcast to implement on a site they’re working on. My instincts almost get me to say, “oh, just learn to do PR link-building.” But something more important than content creation, offsite SEO suggestion, link building, or anything is UX. UX is one of the most
What is the #1 biggest challenge SEOs face in 2023? “Projecting what Google is gonna do next is gonna be the biggest challenge. I feel like they’ve been tweaking the algorithm every single week. It’s been great for Reforge because we produce high quality content, but a lot of SEO strategies are struggling because of
Listen as Russ Macumber talks Travel SEO with Brennen Bliss of Propellic Episode 19: SEO Success Stories with Brennen Bliss from Propellic What is the #1 biggest challenge SEOs face in 2023? It’s not new; it’s the lack of transparency and all of the best practice decision-making that everybody is doing, even though there are
What is the #1 biggest challenge SEOs face in 2022? “A lack of originality. At this point, everyone has the same information about SEO. There are millions of YouTube channels, podcasts… Content from key opinion leaders is available on multiple social media platforms. 10 years ago, there weren’t as many SEO experts, but now everyone’s
What is one actionable takeaway you recommend SEO implement in their website today?
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
