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The Latest Podcasts

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EPISODE 26: SEO Success Stories with Bart Van Der Meer of Leads.io

“The compounding growth is what keeps me in SEO. You can do something and it has an effect for years and years to come, and you can do that over and over again and see a fantastic graph in Google Analytics.” – Bart van der Meer With a career spanning over 14 years, Bart van

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May
09
2023
EPISODE 25: SEO Success Stories with Jess Joyce

Listen as Russ Macumber talks with SEO legend Jess Joyce about her journey from band fan-sites to being an SEO superstar.

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Apr
05
2023
EPISODE 24: SEO Success Stories with Will Waggoner from Apple

What is the #1 biggest challenge SEOs face in 2023?                                                                 “I don’t know if this is the true number one, but one thing

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Mar
20
2023
EPISODE 23: SEO Success Stories with Nathan Gotch

What is the #1 biggest challenge SEOs face in 2023?                                                                       “The biggest changes happening right now come from AI. You should no longer target keywords with very simple answers because AI will generate answers for those questions in seconds. So there’s no reason to create content around those queries. Focus on subjective keywords and multi-pronged

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Mar
06
2023
EPISODE 22: SEO Jobs and #SEOforLunch with Nick LeRoy

What is the #1 biggest challenge SEOs face in 2023? Without a doubt, it’s just getting by and executing SEO strategies… I always tell people I’m doing less of the actual SEO itself, but what I am is being a bulldozer that stands the right people in position and the wrong people out of position.  

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Feb
23
2023
EPISODE 21: PR Link Building and SEO Experiments with Fery Kaszoni (Round 2)

Name one actionable tip for the SEOs listening to this podcast to implement on a site they’re working on. My instincts almost get me to say, “oh, just learn to do PR link-building.” But something more important than content creation, offsite SEO suggestion, link building, or anything is UX. UX is one of the most

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Feb
06
2023
EPISODE 20: SEO Success Stories with Ryan McReady

What is the #1 biggest challenge SEOs face in 2023?  “Projecting what Google is gonna do next is gonna be the biggest challenge. I feel like they’ve been tweaking the algorithm every single week. It’s been great for Reforge because we produce high quality content, but a lot of SEO strategies are struggling because of

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Feb
01
2023
EPISODE 19: SEO Success Stories with Brennen Bliss of Propellic

Listen as Russ Macumber talks Travel SEO with Brennen Bliss of Propellic Episode 19: SEO Success Stories with Brennen Bliss from Propellic  What is the #1 biggest challenge SEOs face in 2023? It’s not new; it’s the lack of transparency and all of the best practice decision-making that everybody is doing, even though there are

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Jan
09
2023
EPISODE 18: SEO Success Stories with Jakub Rudnik of Scribe

What is the #1 biggest challenge SEOs face in 2022?  “A lack of originality. At this point, everyone has the same information about SEO. There are millions of YouTube channels, podcasts… Content from key opinion leaders is available on multiple social media platforms. 10 years ago, there weren’t as many SEO experts, but now everyone’s

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Dec
02
2022
EPISODE 17: SEO Success Stories with Patrick Stox from Ahrefs

What is one actionable takeaway you recommend SEO implement in their website today?                                                                                    

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Nov
15
2022
EPISODE 16: SEO Success Stories with Fery Kaszoni

What is the #1 biggest challenge SEOs face in 2022?  “Every niche is becoming more competitive. We need to be more aggressive and relentless with our strategies. SEO is much more expensive than it was 10 years ago. Today a successful SEO approach takes more time, money, content, links, and other technical implementations. The algorithm

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Aug
16
2022
EPISODE 15: SEO Success Stories with Dale Bertrand from Fire House Coffee

What is the #1 biggest challenge SEOs face in 2022?                                                                          “It’s really keeping up with the way that SEO is changing, and it’s not just algorithms but integrating SEO with everything else that we’re doing in marketing.”  “It’s another thing to develop authority. This really goes beyond backlinks and has to do with

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Jul
25
2022

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