The Latest Podcasts

“I think SEO will become more valuable than it’s been in the last decade.” – Eli Schwartz Best-selling author Eli Schwartz returns to SEO Success Stories to go deep on Search Generative Experience. The “Product Led SEO” author is a renowned SEO expert known for his innovative strategies and deep understanding of the evolving search

“SEO is the true experiment. You deal with the machines that should rank you, and then once you get there, you need to deal with the people that need to engage and click and actually validate the search engine’s choice in a way.” – Limor Barenholtz Limor Barenholtz is a seasoned professional in the digital

“Now is the time for organizations to sit down and evaluate their traffic mix, as well as be quick to change plans based on what they’re seeing in the SERPs. It’s a combination of being transparent but still somewhat opaque, so it’s up to us as SEOs to stay informed and proactive.” – Morgan Flores

“SEO is always the lowest priority until it’s not”. – Andrew Shotlan Andrew Shotland, the owner and founder of local SEO Guide, brings a wealth of experience to the table. With a background in launching websites for major networks like Showtime and NBC, Andrew’s journey in SEO began in the early 2000s, making him a

“I think that the biggest opportunity is there’s about 95% of blogs that are considered inactive, meaning that they haven’t posted content in the last month. And how do we provide them with high quality content that speaks to the authority of their website and uses the experiences of experts to help provide them with

“A piece of content should be like a living thing. It’s never finished. It should always be reviewed and updated to stay relevant.” – Mike Ciffone Mike Ciffone, Chicago-based digital marketing expert, shares his journey from a political science major to becoming a specialist in SEO. With a career that saw him working in agencies

“SEO is potentially the most powerful channel out there, but the most least-understood.” – Andrew Holland Andrew Holland is a seasoned SEO professional with a distinguished career trajectory. His unconventional transition from law enforcement to marketing was marked by extensive experience in covert policing, content creation, and the intricacies of online search. Andrew’s diverse background

“SEO specialist for now should have much broader experience and understanding in many, many fields, like developing JavaScript, analyzing data, content, AI stuff.” – Serge Bezborodoc Serge Bezborodoc, the Chief Technology Officer at Jet Octopus, is a seasoned tech professional with over 15 years of experience in web development. His journey into the world of

“Weeding out the noise is the number one challenge facing SEOs now in 2023”  – Mordy Oberstein A return guest on SEO Success Stories, Mordy Oberstein’s professional journey led him into the field of SEO nearly a decade ago, leveraging his background in education and content writing. His pivotal role as the content manager for

“The SEO industry has grown significantly as everyone uses and transacts online, but the problem is that the curriculum for SEO hasn’t evolved as much as the need for SEO.” – Daniel Foley Carter Learning programming in the late 90s as a young teenager, Daniel Foley Carter indeed has a unique inception story in the

“The biggest challenges in 2023 are really the same as they’ve been for a long time: increasing competition in the SERPs, Google updates, getting buy-in from stakeholders, and winning clients. The hardest thing about SEO for most folks is just understanding what’s really moving the needle and making sure that you focus on that.” –

What is the #1 biggest challenge SEOs face in 2023?                   “2023 is all gonna be about AI, like what you saw with ChatGPT. With Bing AI’s new chat experience, Google’s Bard and other search engines going into the space, I think 2023 is the year of AI and search.”                                Barry Schwartz is a Contributing Editor