HubSpot has been a reigning champion since the early 2000s, while relative newcomer, Klaviyo is truly proving to be the new-kid-on-the-block that packs a lot of punch. We thought we’d pit them against each other to discover which CRM really would win in a marketing match. Get ready for a ring-worthy rumble.
LET’S BEGIN ROUND 1! **DING DING**
Klaviyo: The whole purpose of Klaviyo’s inception was to provide an incredible CRM for eCommerce companies wanting to streamline their work. Therefore, their offering is specifically tailored to the needs of eCommerce brands, giving Klaviyo the upper hand (and uppercut) when it comes to these sorts of businesses. Sorry, HubSpot!
Klaviyo can be easily synced and stored with ease, and important data can be collected from your CRM, such as the recency of purchase, frequency, how much was spent, you name it. This allows for a lot of predictive analysis to occur which can help eCommerce brands easily preempt their customers’ future behaviors and automate their marketing to them accordingly.
With all this data in mind, highly relevant content can be sent to these purchasers including room for upselling based on behaviors.
For example, if a client tends to buy seasonal hats, you can look at the data and suggest matching accessories that go with that particular color palette or even send a purely hat-centric email in the season ahead. The possibilities are endless. Not only can emails be sent but pop-ups could be an extremely viable means of sending customers your message right when they need it most. Such as important sales offers on a new fedora and much, much more.
ROUND 2! **DING DING**
HubSpot: HubSpot has been around for a long time and there’s a good reason why they’re at the top of the list when it comes to being one of the global industry standards in CRMs.
HubSpot’s capabilities are IMMENSE, to say the least. It offers companies the ability to streamline most areas of their work, including, sales, marketing (which also covers inbound such as blogs, social media scheduling, SEO, content strategy, landing pages, all of which can be designed and monitored from within the software) and of course analytics and reporting.
Their “flywheel” approach to marketing offers even more options to nurturing leads, such as email marketing capabilities, form creation, automation as well as the ability to create forms and manage live chats with prospects. HubSpot is your one-stop-shop for ALL your marketing needs, providing clients more options than Klaviyo.
HubSpot has a longer arm to punch with here.
With such a wide offering, HubSpot is definitely a better option for bigger businesses that want all the trimmings in one place.
ROUND 3 **DING DING**
Both platforms definitely have a variety of strengths and weaknesses, but some of the things that make both of them great are that they both feature responsive email builders that work on both desktop and mobile (which you hope would be the case being 2021), as well as flexible automation options that can be tailored to suit your ambitions.
Reporting is also available, empowering businesses to make better decisions that will improve chances of success the next time they send out marketing collateral. Integrations are also available, helping you connect other SAAS platforms across the board.
One thing we will mention however is that HubSpot’s “Academy” option is extremely comprehensive and an excellent means of upskilling staff. They offer a plethora of courses, from inbound to design, sales to content writing, social media to email automation! The course options are ENDLESS, add excellent value and empower marketers to be the best they can be.
So there’s one more point for HubSpot.
And the winner is….
BOTH! They’re both winners!
Yes yes, we did use a boxing match analogy to spice up this blog. We enticed you with blood and gore in the hopes of finding the Rocky Balboa equivalent of a CRM. But the fact of the matter is, both CRMs are exceptional platforms that not only have every imaginable feature conducive to your needs, but they’re worth their weight in fees.
Furthermore, if you’re an eCommerce company, we’d definitely recommend Klaviyo as your CRM of choice, whereas companies wanting to streamline their marketing may find a lot more value in a full-stack platform like HubSpot. Everyone’s a winner here at Impressive….
…and you can be one to be getting in touch with us! We’d love to help your company find the right fit in software and marketing strategy to help you smash your goals. Contact us today for a free consultation and we’ll get you well on your way to reaching new heights with your business.
